In print, on Kindle, in your ears
My Books
I wrote the book I wish someone had handed me when I was broke. Then I gave away twenty thousand copies, because performance marketing changed my life and it was somebody else's turn.
4.6★ Amazon · 4.8★ Audible · bestseller in 48 hours
The Pay Per Call Revolution
Everything I've learned over twenty years on building a business on inbound calls. I spent fifteen months getting it right. A part of me lives in these pages. And if you decide to listen to the Audible, I spent weeks recording it myself. I figured if you're going to get brainwashed into being successful, it might as well be by my actual voice.
“Adam, this book has literally changed my life… This will be one of those books I reread over and over again.”
an Audible review that made my whole week
The part I care about
Readers Who Became Winners
We ship stacks of these to customers so their teams can train on it, and some of the people who read it have GOAT plaques on their own walls now. That's the entire reason it exists. It also comes with my personal money-back guarantee. In two years, nobody has asked.
The second act · coming soon
Customers On Demand
Cold calling is dead. The businesses that win next are the ones consumers call first, and I wrote this book to show you exactly how to become one of them.
Consumers stopped answering their phones, and the new consent rules finished off the old model of buying and cold-calling data leads. Good riddance. This book is my guide to what replaces it: consumer-initiated inbound calls, the highest-intent lead that exists, converting at 30 to 60 percent or more.
The heart of it is the Pay Per Call Growth Engine, the exact five-step system I teach: know your numbers, train your sales team, find partners and structure the campaign, review and optimize, then grow and scale. I wrote it for anybody who sells over the phone, from a Fortune 100 brand to a six-person plumbing shop.
Links go live when the book ships
- Outbound is dead. People stopped answering unknown numbers. I haven't answered mine in two years either.
- Inbound calls are the highest-intent lead there is. Someone calling you is someone walking into your store.
- Run on math, not gut feeling. Know your conversion rate, your cost per acquisition, and your revenue per call. Then scale inside numbers that work.
- Faster qualification wins. Train your agents, shorten your conversion duration, and the best partners come to you.
- Publishers are partners, not traffic. Your reputation decides whether you get first pick of the best calls in the industry.
- Track everything. A unique number for every source. Businesses that fly blind lose money hand over fist.
“If they don't call you, you're not in business.”
from Customers On Demand
The workbooks
Do the Work
Each book has a companion workbook, because reading never made anybody money without the doing part. The Pay Per Call Revolution Workbook takes you from assessment to vertical to buyers to scale. The Customers On Demand System Workbook turns the Growth Engine into a process you actually complete. Do the exercises. That's where the money is.